PR Genius Moni Jefferson offers content creators a straight forward plan to increase visibility, expand audience and confidently pitch profitable brand collaborations!
In this course, I will be sharing my secret sauce with you on many aspects of PR. The course will go into detail and walk you step by step on the following:
-Why visibility matters
-Metrics that Matter
-Build Your Media Kit (and a template to get you started)
-A strategic bio & your unique perspective
-What is pitching?
-Craft your 4 step pitch
-Dos & Don'ts of pitching your project
-5 things to include in an email pitch
-Identifying brand contacts
-When working for free is worth it
-Email templates for your pitch, follow up and relationship development
-Building a Speaker's Portfolio
-Invite your audience along
Course Foundational Modules
Social Media Strategic bio’s. By creating and understanding why showing up and communication who you are is invaluable in creating strategic opportunities to build your brand for online visibility.
Whether you are collaborating, reaching out to brands or looking for media exposure, a media kit offers your contacts a quick look at you and your business.
Let's run through how to set up a media kit that invites opportunity and showcases the best of what you are doing right now!
How do you know if your strategy is working? Where should you focus your content & marketing time? Is paid advertising a smart addition to your PR strategy?
The answers to all of these questions are already right there - in your business analytics. From page views to open rates, metrics tell us what's working, what's not and what we could do differently.
Let's get down to business! We're breaking down pitching and giving you the tools you need to get started!
Now, let's put it all together and HIT SEND!!