3 things to implement when pitching
Believe it or not, if you are an entrepreneur you are pitching everyday. On social media, on the phone, networking events, and emails. And while it's so great to have a good elevator speech as an introduction, and it's just as important to have a good pitch in place when reaching out to prospective partnerships and collaborations.
Many small businesses who don’t have a budget for PR just yet, can still pitch. Here are 3 simple steps to implement:
#1 Crafted Pitch email
While some may think sending mass emails is the best way to reach out to media or brands with a generic pitch to share your product or service; I beg to differ. In my experience it helps to have some type of connection or do the research and pick 15-20 target brands with your ideal audience in mind. This can include local media, bloggers, vloggers, podcasts and print ect. The key here is to really reach them on a personal level. Always address them by their first name if you can or the name of the brand. Make sure to include the top 3-5 ways you can collab or partner with them.
#2 Press Release
Now that you have crafted the email pitch. Don’t stop there!! Include your press release. The press release can help tweak your pitch. Everyone can use a press release no matter how big or small your biz. Anytime there is a change in your business, like a new addition to your product or service, a recent collaboration, or expansion, you should update your press release and have it readily available. This is just more of a formality and can help boost with your biz by looking professional. If you wanna run with the big dogs you have to treat your biz just as they do! And they have press releases. The press release should be included in the body of the email. The less the person in the email has to download the better it is for visibly and chances that your pitch will get read.
#3 Media kit
Always include a media kit. The media kit is the meat and potatoes of the entire pitch.The media kid includes all the information they are going to go searching for your like your audience reach, social media platforms, partnerships, about you and your brand in more detail. But, if you include it in the email pitch, that is one less thing they have to go searching for online. Get the top 10 things to include in the media kit here.
Now brands have everything they need to know about you. You personalized it, made it easy and accessible to find out who you are and how you can collab. And while, sometimes you may not be a good fit, a lot of times they may know someone who may be interested and can forward that pitch. Which, will lead into a possible introduction to another organization to work with.
Pitching takes effort and is meant to be strategic; not just a huge purge to get it done.
What's important is if you believe in the product or service you’re pitching, Stand by it and try to get it in front of the right audience. Simply keep trying new things and see what’s working well for you.